About Us

Growing up in the heart of Milwaukee, WI, we navigated the vibrant, gritty streets of the inner city with a unique lens—one shaped by our love for all things nerdy and an undeniable passion for fashion. Amid a backdrop of rich culture and diverse influences, we found solace in comic books, video games, and science fiction, blending these interests seamlessly with our flair for style. Our journey taught us resilience, creativity, and the importance of self-expression. Today, we channel that spirit into our brand, where every design tells a story of authenticity, boldness, and the beauty of embracing who you truly are.

We also believe being yourself is the truest form of freedom, a journey where you embrace your unique qualities without fear of judgment or the need for approval. Life is too short to wear masks that hide your authenticity. When you live genuinely, you attract people who appreciate you for who you really are, not for the roles you play. Embracing your passions, flaws, and dreams allows you to experience life fully, with purpose and joy. So, honor your individuality, trust your path, and let your true self shine boldly in every moment.